SERVICES

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Performers on the Go is a dedicated support organization and home base for serious and committed artists interested in advancing their music careers. We are a home base for all artist development activities including branding, music promotion, content generation, marketing education, songwriting and recording,  and artist development.

ARTIST DEVELOPMENT-ARTIST BRANDING-CONTENT GENERATION-PR & SPOTIFY PLAYLIST MARKETING

The services which follow are available to our artists who are on a customized program with Performers on the Go. The company has a strong focus on Spotify & blog marketing and maintains a sizable database of playlists and blogs across all genres for independent curators and bloggers. The organization also has direct relationships with playlist curators for pitching artists music. We also have an introductory program, "Get Going", for new artists who are starting to do live performances, and desire to gain more confidence. Details of the "Get Going" program are outlined below. We work with artists of all ages and in all genres.

ARTIST DEVELOPMENT

  • ​Vocal coaching

  • Songwriting coaching

  • Performance and stage presence coaching

  • Performance critiques

  • Competition coaching (local, regional, national)

  • Set list development and review

  • Action plan development

  • Artist collaborations

 

 

ARTIST BRANDING

  • Artist logo

  • Social media timeline covers

  • Styling

  • Business cards

  • Websites

  • EP/album/single artwork

  • Promotional items

  • Performance signs

 

CONTENT GENERATION

  • Photography

  • Videography

  • Artist blogs

  • Show flyers

  • Music reviews

  • Song artwork

  • Collaborations

  • Playlist pitches

  • SoundCloud recordings

  • Lyric videos

  • Teaser music videos for social media (stock footage and live shoots)

  • Bios

  • Live stream show taping

  • Existing bio reviews

  • Articles

  • Social media content and management

  • Photos for song cover art, social media and promotions

  • Video promotional EPKs for college and job applications and opportunities

 

RECORDING

  • Recording coaching and preparation​

  • Song reviews

  • Engineering team organization

  • Song publishing

  • Song cover graphics

  • Creation of demo tracks for performances and studio arrangements

 

PUBLIC RELATIONS

  • ​News announcements and articles

  • Artist blogs

  • Song, EP and album reviews

  • Spotify playlist pitching

 

PUBLISHING

Coming soon

 

RESUME DEVELOPMENT

  • ​Album release events

  • Gig management

  • One Sheet resume

  • One sheet EPK

  • College process consulting

BAND DEVELOPMENT

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  • Band Action Plan

  • Band Agreement and contracts

  • Competition coaching

  • Band opener opportunities identified

  • Positioning artist for consideration in state and regional awards

  • Organize band tours

  • Gig management

  • Exposure to new venues

ARTISTS FORUMS, LIVE STREAMED EVENTS AND INTERACTIVE ONLINE EVENTS

  • Seminars on trending topics

  • Interactive sessions with guest artists

  • Live streaming online shows while in quarantine

EDUCATIONAL CLINICS

Spotify marketing

  • Seminars and presentations on strategies and approaches for success on Spotify and implementation of an organic Spotify marketing plan

  • Development of a playlist worksheet for track submissions 

  • Reviewing the metrics on the artists progress

Blog and PR marketing

Sync licensing preparation and planning

The Spotify Marketing Program has three service options:

We have a program for Spotify Marketing which coaches artists on hands on Spotify marketing. This program is offered to all artists outside of Artists on the Move who have songs on Spotify. AOTM develops pre and post release plans for their artists focused on their designated genre.

 

The Spotify Marketing Program has three packages as follows:

 

  • Spotify Clinic: A two-hour clinic coaching the artist on the Spotify marketing process

  • Spotify Clinic with playlist directory: A two-hour clinic coaching the artist on the Spotify marketing process plus 50 genre specific playlists provided

  • Spotify Clinic with Playlist directory and direct playlist pitching: A two-hour clinic coaching the artist on the Spotify marketing process of up to 50 playlists and AOTM direct pitching to the playlists

 

ARTISTS FORUMS, LIVE STREAMED EVENTS AND INTERACTIVE ONLINE EVENTS

  • Seminars on trending topics

  • Interactive sessions with guest artists

  • Live streaming online shows while in quarantine

GET GOING PROGRAM

This program prepares the artist for live performances. The program is for a 2-3 month period and includes the following services.

  • Three coaching sessions before live performances

  • Stage presence coaching

  • Song selection for a mini show of up to three songs

  • Organize one show (private or public) for the artists to perform the songs which were focused on

  • Performance photos

  • Performance critique

  • Review of one social media site with recommended changes

  • Our newsletter for the period in the program

Due to the current climate the shows may be of a private nature until such time live venues are providing music events. 

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