SINGERS/MUSICIANS/PERFORMERS...DON'T FALL FOR EMPTY PROMISES

This blog was a feature in the Performers On the Go July 2025 newsletter. We love to share our experiences with artist's who have suffered the frustrations of empty promises, to provide awareness to those working on a career in music.

We've seen it all...

• Management contracts that have numerous red flags, and language that benefits them, not the artist.

• Producers that work with artists on new songs and once the project is in motion they. state that the influence they had on the music warrants an ownership position. This can be a gradual progression, so protect yourself the minute your music is released.

• Industry executives that reach out to artists on Tik Tok and Instagram, stating they can get the artist on editorial playlists, and can set up label meetings and other career changing opportunities. A common one is a new contact that indicates they would like to produce some of their music, and how they can promote it with their networks to get big streams and industry attention.

• Industry executives who promise they can get artists on main stages and get openers for big Billboard artists.

• Talent competition judges that connect with participants offering free services....when nothing is free...so they can focus on artist's original song catalogues, and try to get a stake/ownership position in their music.

• Artists that engage with industry connections on Instagram, and take the bait for promises, only to find in the end that they gave away ownership in their music, and lose control over all of its marketing.

• Producers who have no contracts for new song production work, but place terms and conditions on the projects which result in major delays and incompleted tracks.

• Young teen artists who are promised interviews and showcases with Disney and with other major brands, and spend excessive time and at times years on the preparations for such meetings.

  
  

Too many times we have heard artists receive compliments from industry influencers and executives which show early on they have ulterior motives. Many want to take shortcuts to their success, and getting control of your music is one sure way. One song alone can take over 100 hours of work, and a significant financial investment, so keeping control of every song you own is very important. The bottom line is that if you worked on your song fully independently you own the song 100%.

The music industry is a place of dreams—but also a place where promises are often made and rarely kept. Many musicians, especially those just starting out, are eager to grab onto any opportunity that comes their way. Industry executives and so-called “gatekeepers” may offer big talk about fame, record deals, or viral success. While some may be genuine, others are simply selling a dream without any intention of following through. As an artist, it’s crucial to learn how to spot empty promises and protect your career, and the value in your music.

1. Talk is Cheap—Action is Everything

In the music business, there’s no shortage of people who claim they can “make you a star” or “get your song in front of the right people.” But success rarely comes from one big break; it’s built from consistent hard work, persistence, and authentic relationships. If someone’s promises sound too good to be true, ask yourself: What have they actually done? True industry professionals don’t rely on words alone—they show their value through proven results and tangible actions.

2. Do Your Homework

Before committing to an executive, manager, or label representative, research their background. Have they successfully developed other artists? Do they have legitimate connections, or are they just name-dropping? Look for verified success stories or past clients who can vouch for them. If their track record is vague, nonexistent, or full of excuses, that’s a red flag. Review their artist roster, and research their clients' histories.

3. Beware of the “Overnight Success” Pitch

Many executives prey on an artist’s eagerness to “make it big” quickly. The reality is that even the most successful artists took years to build their careers. If someone claims they can take you from local shows to global tours in six months—without any substantial strategy or plan—they’re likely selling a fantasy. Real industry professionals will focus on building your skills, brand, and fan base over time, not just promising quick fame.

4. Contracts Speak Louder than Conversations

No matter how convincing someone sounds, never take their word alone. Every promise should be backed by a clear, written contract that protects your rights. Verbal agreements in the music industry often evaporate when things get tough or if a better prospect comes along. If you’re handed a contract, hire a music attorney or legal professional to review it. Never sign under pressure or because “this is how things work.”

5. Stay in Control of Your Career

At the end of the day, no one will care more about your career than you do. Relying on someone else to make all the moves for you can leave you vulnerable to disappointment—or worse, exploitation. Be proactive in understanding the business side of music: publishing, royalties, distribution, and marketing. The more informed you are, the less likely you’ll fall victim to vague promises.

6. Build Your Own Momentum

The best way to avoid falling for empty promises is to create your own leverage. Grow your fanbase organically, release your music consistently, and showcase your professionalism. When you’re already moving forward, industry professionals are more likely to approach you with genuine opportunities rather than vague talk. Your success should never depend on a single executive’s approval—it should be built on your own foundation of hard work and smart decisions.

The music industry is filled with people who talk big, but your career is too important to be left in the hands of empty words. Trust actions, not promises. Do your research, stay in control, and remember that true success is earned, not handed out.

Warning Signs of a Shady Industry Executive

They Ask for Money Upfront

Legitimate executives, managers, or labels typically earn from a percentage of your success—not by charging you large upfront fees. If someone promises fame but wants your money first, proceed with caution.

They Can’t Provide References or Proof of Success

A reputable executive will have verifiable connections, previous clients, or success stories. If they avoid sharing names or examples—or worse, lie about their credentials—that’s a major red flag.

They Overpromise and Underdeliver

Be wary of phrases like, “I can get you on tour with [major artist]” or “You’ll be famous in a year if you work with me.” Genuine professionals are realistic about what it takes to succeed.

They Push You to Sign Quickly

If they pressure you to sign contracts without giving you time to read or consult a lawyer, walk away. A trustworthy executive won’t mind if you take your time to protect your interests.



They Don’t Care About Your Vision or Music

If all they talk about is “how marketable you are” or “how much money they can make” without showing any real interest in your artistry, they’re likely not in it for the right reasons. Test things out and see if they even listened to your music.

Trust Yourself Above All

At the heart of every great music career is an artist who believed in themselves, even when no one else did. Trust your gut—if something feels off, it probably is. The music industry can be intimidating, but remember: your independence and authenticity are your greatest assets. Build your career with people who respect your vision, not those who try to sell you shortcuts. When you stay true to your craft and surround yourself with the right team, no empty promise can derail the success you’re destined to create.